Us

Brand Story

Look, we get it. There’s the hypertension-inducing hustle, the sometimes unrewarding monotony of the 9-5 life, the unhealthy but constant fear of the unknown, the echoing voices of numerous motivation speakers, coupled with the long line of entitled friends and family members.

Throw in the fake it until you make it mentality and the ingenious Lagos traffic that steadily defies logic and sometimes sucks up the thin slice of optimism one has left. Yes indeed, Lagos can be a jungle all by itself.

But then, in this jungle, there is U! U, with all the dreams and aspirations; with all the gifts that make you unique, looking for opportunities to win. U, who wants to be seen, and not just be a part of the statistics. U, who wants to be understood and not called crazy; or lazy. There’s U, who wants to have a ball on a budget and not be belittled for it. U, who has been heartbroken, and stayed broken. U, with the heartbreak, but found love again. And there’s U, with all the ones you truly love and get love from in return. U, who just wants peace, but everyday feels like war.

So you ask yourself: In this U versus Them world, can U really win?
And this is where we swoop in, like superheroes in shiny capes, to announce that indeed, ‘U’ can!

88.5 UFM is designed specifically for U; to be the fun and youthful partner for all young people seeking opportunities to live their best, unhindered life every day.

We are dedicated to creating unforgettable good times that add colour to each day, to ensure you stay Authentic, Colourful and Confident in you and your abilities. We are your plug to entertainment, life hacks, loads of fun and games that help you escape the dry and flaky, predictable life, with opportunities to win big right in the middle of the chaos.

We make every day ridiculously fun, and still push U to dream; dream crazy in fact, and get all the support you need, because we care! ?